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The Expansion Driver program is designed
to convert more of your buyers into lifetime
customers, and more of your DRM potential
into actual profits. We integrate our efforts
across multiple products and channels and
use intensive testing and analysis to help
plan and develop high-demand expansion products
that cater to the values, interests and
preferences of each of your core VIP Groups.
What you
receive:
Your Expansion Driver Profit Center includes
the following pre- and post-campaign strategy,
operations and promotions:
Internet Marketing Strategy
Goal: Define and refine
applied value
VIP Customer Engagement Strategy -
The VIP (Values, Interests, Preferences)
Strategy is our proprietary customized framework
used in all our communication and promotional
efforts. Our VIP approach helps to define
the applied value and demand for your products
and services, according to the values, interests
and preferences of your most viable customers
and prospects.
Personalized Profit Plan - A profit
forecast used to define measurable DRM objectives
and revenue targets according to the stages
and profit paths of each VIP group.
Post-campaign/Monthly Refinement
- Ongoing tracking, measurement, analysis
and optimization of our campaign and promotional
efforts and results.
Online Business System
Goal: Orchestrate customer
experience, demonstrate applied value, build
influence and leverage
Funnel Development - Build an expansive
funnel of high-profit products tailored
to the demand we've observed and measured
throughout the profit paths
Email Marketing: Complete Program Management
- includes data capture and qualification,
subscriber management, personalization of
VIP Content (up to 40% of total content),
production, delivery (up to 100,000 subscribers
per month), web site integration and tracking
(click-thrus, clickstream, interest and
purchase behavior) monthly reporting, analysis
and strategic refinement
Web Marketing: landing Pages, Mini-site,
Site Optimization - Full copy, creative
design and development of product-specific
landing pages, or optimization of relevant
existing site pages personalized for target
VIP Groups.
Blog (or other communication service)
- Set-up, design, annual hosting and support,
custom blog communication and audience-builder
strategy.
Interactive Communications:
- Creation of Surveys/Assessments
that help to qualify prospects and buying
interest, evolve customer relationships
and expand your profile of VIP Groups.
- Creation of Tele-seminars/Webinars
that include development of script, presentation,
attendee self-assessment and online registration
setup
Knowledge Product: e-Coaching/Action
Guide Program Development - Package
and repurpose your expertise into a digital
e-Coaching Action Guide designed to focus
on the applied value of your knowledge as
it relates to the customer's daily life
or business. The finished product/program
is distributed via email, through your own
online learning center, or through our Doing
it By the Book Lifelong Learning Center.
Online Marketing Promotion
Goal: Build impact,
momentum and influence
- Set up and optimize Google AdWords
campaigns according to VIP Groups
- Research and set up reciprocal linking
- Monthly article submissions
- Third-party eZine/newsletter promotions
- Review site/Blog review tours
- Co-registration/Bonus Ride-a-long program
- Amazon campaigns
- Joint ventures
- Doing it By the Book Lifelong Learning
Program
Find out more about these
E-Comm Profit Center Packages:
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