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Doing it By the Book™
is a unique Special Sales program designed
to maximize demand and sales of your book.
Using proven personal development techniques
and our proprietary e-Coaching framework,
we repackage your expertise to give readers
the tools to move swiftly and deliberately
from knowledge to action in areas of self
and life leadership, using your book as
their guide.
Our Doing it By the Book™
Program combines product development, promotions
and sales, and distribution into a triple-threat
marketing force to fuel demand for your
expertise. Using our self-leadership e-coaching
framework we transform your book into a
high-value lifelong learning product, not
only to increase its shelf-life, but ultimately
to extend the lifetime value of your customer
relationships.
What you receive:
E-Coaching Action Guides
(Product Development)
We work with you to repurpose the content
of your book and/or develop new content
into a digital (HTML and Flip-eBook) format
e-Coaching Action Guide that emphasizes
the day-to-day value and utility of your
expertise.
E-Coaching Action Guides
(Promotion and Sales)
e-Coaching Action Guides are bundled with
your book and sold to corporate clients
as an employee benefit program or training
tool, and are also made available for sale
to the public.
These digital workbooks
are targeted to lifelong learners at the
executive, manager, employee, and entrepreneurial
level and help customers better utilize
the information in your book and put your
expertise to work in their own business/lives.
E-Coaching Action Guides
(Distribution)
The final product can be distributed via
your email marketing program, site download,
through your own custom online learning
center (detailed below), or our Doing it
By the Book Lifelong Learning Center (detailed
below).
- Custom Online Learning
Center We set up, customize and populate
your own learning center as an online
subscription service for distribution
of your e-Coaching Action Guide and other
knowledge products.
OR
- Doing It By the Book Lifelong Learning
Center - Promotion, Sales and Distribution
-- Books with a personal and/or professional
development appeal can be promoted, distributed
and sold through our online Lifelong Learning
Center. This program gives you access
to a promotional/direct sales and distribution
vehicle designed to extend the life of
your book, help generate new leads for
your other products, and build new client
relationships with a lucrative audience
of lifelong learners.
Find out more about our Full-Service
Packages:
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